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MaryCaryl performs at PoleCon 2019

How to use the data from the Pole Industry Financial Survey

PoleCon’s parent company, the IPIA, conducts anonymous surveys every two years on the financial status of the pole industry as part of it’s work as our industry’s first trade association.

So far, the IPIA has conducted three surveys over the past six years and is starting to see some trends emerge.

The survey collects some basic demographic data and then dives deep into five different demographics of pole businesses: instructors, studio owners, swers, performers, and other pole-related businesses (like product or event companies) asking specific questions on what business owners charge for different things and how much money they make. People choose which questions make sense for them to answer since many of us wear a lot of different “hats” in the industry.

This data is freely shared on the IPIA website along with some commentary on the data.

The goal with the survey is to help those people trying to get into the industry understand the finances involved and also to help those who are already in the industry make better financial decisions.

Here are links to the commentary/analysis and to the data

There is currently not one area that compares all the data from all three surveys together. It’s in the works though!

Here are some ways (not an exhaustive list) on how you could use the data

  • Decide to enter the pole industry (or not) based on financial trends
  • Decide how much to pay instructors
  • Ask for a raise for teaching or performing based on industry trends
  • Negotiate or re-negotiate with a landlord on rent for a commercial space
  • See how other pole businesses are using (or not using) virtual options
  • Find a new stream of revenue based on what other businesses in your demographic are doing
  • Review your financials to compare how you’re doing against industry averages
  • Consider whether to expand your business based on financial trends
  • Compare to businesses in your industry but in other countries/locations
  • Decide whether to quit your “day job” based on how many other pole-preneurs have other financial support (or not)

 

The IPIA shares some data on its Instagram with charts and some analysis. And some content creators in the pole business space are also referencing this data, which is great!

The more we all share and support each other, the more our industry can grow. We can also help each other from making the same mistakes twice or overpaying for critical business needs. Win-win!

Colleen
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