Creating a Marketing Plan
A marketing plan can take many forms. At the most basic level, it is a commitment to engage with your customers and potential customers in a specific way (or set of ways) on a regular basis with the intent to…
SWOT Analysis
A SWOT analysis is a straightforward, yet powerful process to help you make business decisions. SWOT is an acronym that stands for Strengths, Weaknesses, Opportunities and Threats. You can use this process as a planning tool for opening or revamping…
Taking Care of Business —- Nope. Taking Care of Yourself to Take Care of Your Business
I caught part of an episode of “Shark Tank” the other day. While I’m not particularly interested in people begging for money from a room full of rich people ranging from slightly to obnoxiously rude, I am fascinated by entrepreneurs.…
How to market your pole studio
Pole studios share much with gyms who offer deals and promotions on a cyclic basis. Unlike most traditional gyms that often focus on losing weight or getting a “summer body” those tropes likely won’t work for your clientele. Check out…
Marketing Plans Made Simple
It’s Not Easy Out Here for a Business Person! Marketing plans made simple is definitely an oxymoron if I ever seen one. There is nothing easy about marketing and promoting a business. There are so many layers to these activities…