It seems like everywhere you look, someone else is quitting their day job and launching their full time career in the pole world. Some have won competitions, catapulting their first worldwide workshop tour, while others are creating interesting niche products…
A marketing plan can take many forms. At the most basic level, it is a commitment to engage with your customers and potential customers in a specific way (or set of ways) on a regular basis with the intent to…
A SWOT analysis is a straightforward, yet powerful process to help you make business decisions. SWOT is an acronym that stands for Strengths, Weaknesses, Opportunities and Threats. You can use this process as a planning tool for opening or revamping…
The pole world is full of entrepreneurs all trying to improve/change/fix and otherwise influence our amazing community. Pole events, whether they are as deceptively simple as creating a studio student showcase or as complex as a multi-day, multi-national convention, are…
Over the past two decades, pole dancing has transformed from a strip-club-only activity into a hybrid of sport, art, exotic dance, and fitness craze that many people want to try. Pole dancing is gaining popularity as a form of exercise with many…
I caught part of an episode of “Shark Tank” the other day. While I’m not particularly interested in people begging for money from a room full of rich people ranging from slightly to obnoxiously rude, I am fascinated by entrepreneurs.…
Pole studios share much with gyms who offer deals and promotions on a cyclic basis. Unlike most traditional gyms that often focus on losing weight or getting a “summer body” those tropes likely won’t work for your clientele. Check out…
Mo’ money, mo’ problems? For the pole-prenuer—unlikely. From getting capital to start up your business, propel your business forward or just to manage cash flow between slow months, getting more money is always a challenge. There is no “best way”…