Creating a Marketing Plan
A marketing plan can take many forms. At the most basic level, it is a commitment to engage with your customers and potential customers in a specific way (or set of ways) on a regular basis with the intent to…
SWOT Analysis
A SWOT analysis is a straightforward, yet powerful process to help you make business decisions. SWOT is an acronym that stands for Strengths, Weaknesses, Opportunities and Threats. You can use this process as a planning tool for opening or revamping…
So you want to run an event?
The pole world is full of entrepreneurs all trying to improve/change/fix and otherwise influence our amazing community. Pole events, whether they are as deceptively simple as creating a studio student showcase or as complex as a multi-day, multi-national convention, are…
How to Create the Perfect Set-up for Your Pole Dancing Instruction Videos
Over the past two decades, pole dancing has transformed from a strip-club-only activity into a hybrid of sport, art, exotic dance, and fitness craze that many people want to try. Pole dancing is gaining popularity as a form of exercise with many…
Taking Care of Business —- Nope. Taking Care of Yourself to Take Care of Your Business
I caught part of an episode of “Shark Tank” the other day. While I’m not particularly interested in people begging for money from a room full of rich people ranging from slightly to obnoxiously rude, I am fascinated by entrepreneurs.…
How to market your pole studio
Pole studios share much with gyms who offer deals and promotions on a cyclic basis. Unlike most traditional gyms that often focus on losing weight or getting a “summer body” those tropes likely won’t work for your clientele. Check out…
Mo’ Money, Mo’ Problems: how to fund your pole dance based business
Mo’ money, mo’ problems? For the pole-prenuer—unlikely. From getting capital to start up your business, propel your business forward or just to manage cash flow between slow months, getting more money is always a challenge. There is no “best way”…