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Customers checking out at a vendor booth at PoleCon

SWOT Analysis

A SWOT analysis is a straightforward, yet powerful process to help you make business decisions. SWOT is an acronym that stands for Strengths, Weaknesses, Opportunities and Threats. You can use this process as a planning tool for opening or revamping…

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image of the COVID virus under microscope

PoleCon 2020 Update: Coronavirus

We are living in a very strange time. I’ve always been very honest and upfront with the PoleCon community and here are the details of where we are today. Early into the coronavirus/COVID-19 situation, when the Arnold was just canceled,…

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Ashely Fox executes a star fish on the pole.

Interview with Ashley Fox

Ashley Fox is a pillar of the pole community and a world class competitor who has astonished countless audiences with her award-winning pole performances. She is the co-founder and premier instructor of Foxy Fitness and Pole located in NYC and…

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