Creating a Marketing Plan
A marketing plan can take many forms. At the most basic level, it is a commitment to engage with your customers and potential customers in a specific way (or set of ways) on a regular basis with the intent to…
A marketing plan can take many forms. At the most basic level, it is a commitment to engage with your customers and potential customers in a specific way (or set of ways) on a regular basis with the intent to…
A SWOT analysis is a straightforward, yet powerful process to help you make business decisions. SWOT is an acronym that stands for Strengths, Weaknesses, Opportunities and Threats. You can use this process as a planning tool for opening or revamping…
I’ve heard back from all the PoleCon 2020 workshop leaders and am starting to redo the schedule. Since the schedule has been live and you all are signed up for workshops, this is going to be a potentially confusing week…
I absolutely HATE working out from home. Home is the place to rest, recover, and sleep. So far the corona virus quarantine has made me so physically, mentally and emotionally fatigued that I had a brain scan and even the…
The pole world is full of entrepreneurs all trying to improve/change/fix and otherwise influence our amazing community. Pole events, whether they are as deceptively simple as creating a studio student showcase or as complex as a multi-day, multi-national convention, are…
Click here to see the video on Instagram. To plan a PoleCon, I work with a hotel industry expert company to help me source hotels. I also work directly with hotels AND I the local visitor and conference bureau.…
I started pole and aerial when I was in college. At the same time I was taking my yoga teacher training; so I know why way around a budget. Pole and Aerial are very expensive passions that most of us…
Right now, to keep the event going, I need most people who have already purchased passes/workshops to either come to the new event if possible or find someone to transfer their passes/workshops to who can come to the event under…
Due to the continued uncertainty related to the COVID-19 pandemic, PoleCon has been rescheduled to August 13-16, 2020. Please communicate only via email about the rescheduling (no DMs, Messenger, comments on posts, etc.) so we can keep track of all…
So originally when I planned to write this article it was going to be about how to get involved in the pole community even when you don’t have a local studio, namely what it might be like if you live…